I became aware of the Roca Gallery recently after speaking to Roca – it’s a striking concept building designed by Zaha Hadid Architects to showcase the company’s products and provide a meeting space.
Rather than create a fixed gallery solely for products though, Zaha Hadid developed a flexible space for Roca, where café bar, library, multi-media wall, reception and video screens are dispersed so visitors feel they are in an active design centre; a research hub that is much more than just a showroom.
The concept for Roca London Gallery designed by Zaha Hadid Architects is inspired by the various phases and states of water. Water acts as the transformational element moving across the façade, carving out the interior and moving through the main gallery as individual drops.
There are very interesting stories about the building and the design process the project underwent at the Roca Gallery website.
Many manufacturers have invested in spaces like this in London – the Material Lab springs to mind, as well as the Vitra showroom which often operates as a gallery.