In 2012, Camira Fabrics commissioned an animation project to mark the launch of their new Hemp fabric.
Camira worked with RCA graduate and Sundance Film Festival nominee, Dan Ojari to produce a stop-motion animation demonstrating the sustainability of hemp.
The video engages the audience with detail of the yarn and lifecycle of the fabric. Starting and finishing with the hemp plant to represent the ecological sustainability of Hemp and our ongoing use of natural materials in contract fabrics.
Dan Ojari, commented on the project: “Making a film using only the Camira Hemp fabric was a challenging and really interesting project for me as an animator, and something I was very keen to experiment with. I found it refreshing making a film in response to the natural themes and ethical nature of the Hemp fabric range.”
Camira wanted to produce visually creative content to represent the natural production of Hemp and bring something completely new to commercial fabrics.