Harrison shared their award-winning design for Nando’s flagship restaurant at Stratford Westfield on the blog last year.
The London and Birmingham-based architectural and leisure brand consultancy has now undertaken a successful UK revamp of the T.G.I. Friday’s look, and has headed across the Atlantic to help energise the iconic brand in the USA, the country where it was first launched nearly fifty years ago. Below are project images of the TGI’s in Oprey Mills, Nashville.
The move is part of an international design strategy by T.G.I. Friday’s parent company, Carlson Restaurants, which has spent the past three years working with Harrison on a new global design plan. The first stage is currently being rolled out to over 30 existing sites across the US, and in new restaurants, most recently in Nashville, Tennessee.
Harrison managing director Philip Harrison said: “T.G.I. Friday’s has to be one of the most iconic restaurant brands in the western world. It has over 900 sites globally and I have to say it is a great privilege and a massive compliment to be asked to advise on its design profile, particularly in the country where it all started.
“One of our key areas of focus for the T.G.I. Friday’s product is on ‘brand drift’. As is usually the case with high profile names in long-term existence, market positioning gradually ebbs away from some of its key values. We are helping Carlson re-connect with the brand’s core propositions and re-invigorate its unique selling points in an impactful way for a modern customer marketplace. The concept is moving from one of functionality to one of personality.”
Harrison explained that the changes the company are currently making to the brand reflect the complex nature of service positioning in the US’s diverse hospitality market.